Tuesday, April 26, 2011

Get People to Read Your Blog!

The bottom line is, you are not going to have a successful blog unless you have readers. I know, I blog for the enjoyment of it, but there's no shame in being successful at what you love to do. There are two main steps to getting readers. Step one is to have a good blog that people want to read. I've covered that a little, but there is so much more to this step, as you can imagine. Then there's step two, the step that requires you to go out there and advertise your blog.

When I first started, I thought there wasn't too much I could do to advertise my blog aside from paying for an expensive ad campaign or manage to get lucky and have someone randomly stumble upon it. Now, there is an element of luck to getting readers, but not as much as you'd think. And you don't need to spend hundreds of dollars for an ad campaign that might not even yield results. However, you will need to keep at it with lots of hard work until you finally have a good foundation of readers.

Advertising your blog can be as simple as posting on a forum and providing a link somewhere in a signature or in your post, as long as you're not obnoxious about it. The bigger the forum community, the better. But, you want to be smart about what forums you go to. People who hate technology will not want to read your blog post about AT&T phones. Don't advertise your fashion blog in a car or motorcycle forum. That'll just be a waste of your time. However, forums that have multiple niches within it are perfect; websites like Gaia are ideal for just about anything you might have to offer.

Aside from forums, there are also link sharing websites like Reddit or Digg. While Reddit does tend to frown upon what they call "blogspam," there is a separate section of Reddit for blogs. Also, the smaller Reddit communities seem more open to blogs related to their areas of interest. Again, as long as you aren't obnoxious about the way you advertise your blog, you will get a decent flow of traffic by regularly sharing your blog posts. It is important, though, that what you share this way be 100% yours. If you are caught plagiarizing in these kinds of communities, it's a quick way to get your links deleted and banned from posting new ones. It's important to be original in general, but this is just incentive for those of you who are a little "relaxed" to copying other people's words.

Then at the end of the day, there's always the old-fashioned way of advertising: commenting. Lots and lots of commenting. A big part of blogging is the networking aspect, and you have to either join or create a community for your blog to be a part of. Otherwise it will wither away into nothingness.

There is another way to get your blog read call Search Engine Optimization (also known as SEO), but that is something I'll get into later. Everything here is just the tip of the iceberg!

4 comments:

  1. Great tips. I never though about posting on forums like Gaia to get some more traffic coming. I'll definitely have to check it out.

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  2. Forums really tend to annoy me these days, but the sacrifices made for readership are important I guess.

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  3. I'd really recommend use the Reddit/Digg tip, it really helped me get a lot more views!

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  4. I have a signature on a well popular forum, gives me about 50 unique viewers a day, good tips!

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